Anthony & Co.

Hey, I’m Anthony!

For the past 20 years I’ve helped entertainment and lifestyle brands cut through the noise with disruptive, content-first strategies that build culture, drive engagement, and scale direct-to-consumer success.

I recently led Social Media / Marketing Strategy at Kodify, overseeing the growth and positioning of a portfolio of globally recognized luxury entertainment brands. I specialize in building digital ecosystems, from organic social to influencer marketing to owned content funnels, that drive awareness, build community, and convert attention into long-term brand equity.

My career began in music for Bad Boy Records, where I developed breakthrough social media campaigns for artists like Cassie, The Notorious B.I.G., French Montana, MGK, Janelle Monáe and more, resulting in over 13 million albums sold worldwide. I also led social media strategy for brands CIROC, Sean John, as well as MTV’s “Making The Band”, VH1’s “I Want To Work For Diddy” and the feature film NOTORIOUS.

I’m passionate about playing a key role in redefining how brands show up online, infusing them with modern DTC strategy, premium branding, and audience-first storytelling. My campaigns have earned seven “Best Marketing Campaign” nominations, with four wins, and I’ve been a three-time nominee for Marketing Executive of the Year by XBIZ.